Privacy Policy
Last updated: November 2, 2026
Scently ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service"). Please read this policy carefully.
1. Information We Collect
We collect information you provide directly to us, such as:
- Account registration details (name, email address, password)
- Profile information (username, profile photo)
- Scent quiz responses and fragrance preferences
- Swipe history, favorites, and collections
- Perfume wardrobe and daily wear logs (which perfume you wore, the date, and whether it was a morning or evening entry)
- Reminder preferences: the hours you choose for morning and evening reminders, which notification types you have turned on or off, and your time zone
- AI feature inputs, such as gift descriptions, quiz answers, and fragrance preferences that you choose to submit
- Communications you send to us
We create some information ourselves as you use the Service:
- Streak counters (current and best streak, and whether this week's streak freeze has been used) and the badges you have earned
- Your last-active time, so we don't send reminders when you have already opened the app and can limit "we miss you" reminders (see Section 2)
- Daily usage counters, such as how many discoveries you have used today, to apply free-tier limits
Guest sessions. You can take the scent quiz before you sign up. When you do, we create a temporary guest account that has no name and no email address. It holds your quiz answers and anything you do in the app as a guest (for example swipes, favorites, and wear logs). When you save your profile by signing up or signing in, the guest data is converted into, or merged with, your account. Guest accounts with no activity for 30 days are deleted automatically.
We also collect information automatically when you use the Service:
- Device identifiers and mobile advertising IDs
- Usage data, including features accessed and time spent
- Pseudonymous product analytics events (described in Section 2)
- Crash and error reports, including device model, operating system and app version
- Push notification tokens, if you allow notifications
- Log data (IP address, browser type, pages viewed)
- Approximate location (country/region) based on IP address
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve the Service
- Let you try the quiz as a guest and keep your results when you save your profile
- Personalize your fragrance recommendations and scent profile
- Match you with compatible Scent Twins
- Generate AI-assisted scent profiles, signature scent recommendations, and gift recommendations
- Keep your wear log, streaks, and badges, and show your weekly scent insights
- Send the push notifications you have allowed (see below)
- Process subscription payments and manage your account
- Send you service-related communications and updates
- Respond to your inquiries and provide customer support
- Monitor and analyze usage trends, fix crashes, and ensure security
- Comply with legal obligations
Product analytics
To understand which parts of the app work and which don't, the app sends product analytics events to our analytics provider, hosted in the EU. These events are pseudonymous: they are linked to a random internal user ID, not to your name or email address, and we do not send your email address, name, quiz free text, or AI prompts to our analytics provider. The events cover:
- App opens and the screens you view, including onboarding steps
- Sign-up, sign-in, and guest-to-account upgrades (with the sign-in method: email, Apple, or Google)
- Swipes (like, dislike, favorite, or skip) and reaching the daily discovery limit
- Favorites added and wear logs (with the morning/evening slot, not the perfume)
- Paywall views and purchases (with the plan chosen, not payment details)
- Notification permission answers and notification opens (with the notification type)
- Sharing or saving your weekly scent card
Events also carry basic technical information (such as device type, operating system, app version, and language). We use analytics only to improve the Service, not for advertising, and we do not sell analytics data or use it to track you across other companies' apps or websites. You can turn product analytics off at any time in the app under Profile → Settings → Share usage analytics, or object by emailing support@scentlyapp.co; we will then stop analytics for your account and delete the events linked to your internal ID.
Push notifications
If you allow notifications, we may send reminders to log what you're wearing (at the morning and evening hours you choose), a note when today's discoveries are ready, new Scent Twin matches, and your weekly insights. We send at most 2 push notifications per day, and we use your last-active time to skip reminders when you have already opened the app. If you stop using the app, we send at most three "we miss you" reminders, after 3, 7, and 21 days without activity, and then stop. You can turn each notification type off and change your reminder hours in Profile → Settings → Notifications, or turn off all Scently notifications in your device settings.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: Third-party vendors who assist us in operating the Service (e.g., cloud hosting, analytics, payment processing, push notifications, and AI-assisted recommendation services). They are listed below.
- Scent Twin Matching: Your username and scent profile may be visible to matched users. You control what additional information you share.
- Legal Requirements: When required by law, court order, or governmental authority.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to standard confidentiality commitments.
Our main service providers (processors) are:
| Provider | What it does for us | Data involved |
|---|---|---|
| Product analytics provider (EU hosting) | Product analytics | Internal user ID, the events listed in Section 2, device and app information, IP address |
| Crash reporting provider | Crash and error reporting | Internal user ID, error details, device model, operating system, app version |
| Subscription management provider, together with Apple App Store and Google Play | Subscription purchases and Pro access | Internal user ID, purchase and subscription status (we never see your card details) |
| Push notification provider (with Apple and Google push services) | Delivering push notifications | Push token, notification text |
| Cloud infrastructure providers | Hosting our servers and database | All account and app data described in this policy |
| AI-assisted recommendation processors | Scent profile, signature scent, and gift recommendation features | The AI feature inputs you submit and related fragrance preferences |
| Transactional email providers | Verification and password-reset emails | Email address, email content |
4. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service. You can delete your account at any time in the app (Profile → Settings → Delete Account) or request deletion by contacting us at support@scentlyapp.co. Deletion removes your profile, quiz answers, swipes, favorites, wardrobe and wear logs, streaks, badges, and reminder settings. We will process deletion requests within 30 days, subject to legal obligations to retain certain data.
Guest accounts (created when you take the quiz before signing up) that show no activity for 30 days are deleted automatically, together with all their data.
If you sign up with an email address, you can use the app for 7 days before verifying it; after that you need to verify your email to keep signing in. Pseudonymous analytics events and crash reports are kept only as long as needed for the purposes above, under our providers' retention settings.
5. Security
We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
6. Children's Privacy
The Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your personal information
- Object to or restrict certain processing activities, including product analytics
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time where processing is based on consent
To exercise these rights, contact us at support@scentlyapp.co. We will respond within 30 days.
8. Third-Party Services
The Service may contain links to or integrate with third-party services, including app store services, subscription infrastructure providers, analytics, crash reporting, push notification services, transactional email providers, cloud infrastructure providers, and AI-assisted recommendation processors. This Privacy Policy does not apply to those services. You can ask us at support@scentlyapp.co for the current list of providers we use.
9. Cookies and Tracking
Our website uses only essential browser storage, for example to remember your language choice and that you have seen the cookie notice. It does not use advertising or cross-site tracking cookies. You may control cookie preferences through your browser settings.
In the app, the analytics and crash-reporting tools described above store a random identifier on your device so that events from the same installation can be grouped. This identifier is not used for advertising.
10. International Transfers
Your information may be transferred to and processed in countries other than your own. Product analytics are processed on servers in the EU; some other providers (for example crash reporting, subscription, push notification, and AI services) may process data in the United States. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where required, to protect your data during international transfers.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after any changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Scently
Email: support@scentlyapp.co